AdTech is an abbreviation of “advertising technology”. AdTech comprises the systems and software applications used to create, deliver, manage, and optimize digital advertising campaigns. AdTech is an evolving space and is particularly relevant in the business sphere given the growing ubiquity of the internet and virtual media.
One notable trend in this area is the application of blockchains to advertising technologies. Blockchains make it possible, for example, for buyers and sellers to exchange digital ad space without any intermediaries, secure and verify audience data, and execute smart contracts based on ad performance. The ad industry is particularly vulnerable to fraud, and blockchains are increasingly being used to overcome common risks.
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