The financial industry has gone through a transformation over the past few years. With the big tech companies stepping in and disrupting the traditional banking landscape, the term "big tech in financial services" has become the buzz phrase of the moment.

The likes of Google, Amazon, Facebook, and Apple have started offering financial services, and they have been slowly making their way into the industry. While they may not have a completely new approach to banking, their understanding and use of data analytics and artificial intelligence give them a definite edge.

Big tech has been tapping into the huge amount of user data to create tailored services that cater to the individual's needs. They have been able to use this data to offer more personalized financial advice, backed by their big data analysis capabilities.

In addition, big tech companies have been able to leverage their existing customer base to reduce the costs of customer acquisition. They have been able to seamlessly integrate their financial services with their existing platforms, making it easy for customers to access their services.

Moreover, big tech companies have also been able to create a culture of beyond-banking services. They have started offering additional services such as maintenance, customer support, and even 24/7 virtual assistance. This has further enhanced their reputation as a one-stop-shop for all financial needs.

The entry of big tech into the financial sector has brought about a shift in the industry. The traditional banks are finding it difficult to keep up with the superior customer experience and technological capabilities of the tech giants.

As a result, traditional banks are now partnering with big tech companies to leverage their expertise and adapt to the changing landscape. This has led to the creation of new organizational structures centered around innovation, and a renewed focus on customer experience.

In conclusion, big tech companies have disrupted the traditional banking industry with their advanced technological capabilities, superior customer experience, and beyond-banking services. As they continue to enter the financial sector, we can expect to see more innovative and personalized financial services being offered by these tech giants.
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